So you know how AdWords search works. You’ve established your goals, you’ve implemented a realistic budget and you’ve launched your campaign, but how do you know your campaign is actually converting? In other words, how do you know anyone (or the people you want) are seeing your advertising dollars in action?
The answer is twofold:
First, make sure you’re heard.
Second, don’t just yell into the abyss. And it’s a BIG abyss. Even if we just consider the AdWords search network, you’re looking to make yourself heard amidst over 1 million other brands.
That’s a sizeable market, but what you’ve got to remember is 1) not everyone is advertising in …